Ambiente-se Comunicação was born in 2000 as a blog, where I published my writings. Today it is a kind of portfolio website, where I gather some works done in the last decades. I started my career as a reporter and writer in the newsrooms of magazines and newspapers in Brazil and then I pursued further academic studies, specializing in socio-environmental perspectives/analysis and strategic communications. This has given me the reputation of being someone who works with the aim of contributing to a more sustainable, respectful and fair world. Over the years, I have worked on various corporate projects in the oil and gas industry and with other organizations in diverse regions of Brazil. I have consistently followed the goal of reaching and making information accessible to different kinds of audiences, using communications and journalistic skills. Additionally, since 2008, I have been an active representative of the Great Ape Project Brazil/International, leading content creation and management activities, establishment of strategic and technical partnerships and media/press outreach. As for 2024, following new tendencies, I am adding new skills to my expertises by taking the first steps into AI writing, analysis and annotation to LLM machine learning.